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Ei Samay Sangbadpatra
''Ei Samay Sangbadpatra'' is a Bengali-language Broadsheet daily newspaper from The Times Group. It was launched as a motive to enter into a head to head competition with ''Anandabazar Patrika'' (and its recently launched sister publication (tabloid) ''Ebela''), which is the largest circulated Bengali daily in India, and is also one of the dominant leaders in the Bengali newspaper market. It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family.〔(TOI gears up for Bengal mkt; ropes in Tailor )〕〔(Times group enters Bengali newspaper market with Ei Samay )〕〔(Times Group to launch Bengali daily 'Ei Samay' on Oct 15 | National | www.indiatimes.com )〕
This ''Ei Samay'' newspaper is considered as a challenge thrown by BCCL to ABP group. Sensing the tough challenge ABP Group had started a huge media advertise campaign just in a month after launch of Ei Samay. The introductory price of this newspaper was per copy. According to company officials, this newspaper targets SEC A and A+, 20- to 35-year-old Bengalis.〔(【引用サイトリンク】url=http://www.exchange4media.com/48417_ei-samay-launched-bengali-print-war-heats-up.html )〕〔(【引用サイトリンク】url=http://www.business-standard.com/india/news/times-group-enters-bengali-newspaper-marketei-samay/489757/ )〕 From April 2013, it has revised its price down to Rs. 2.50 from Mon-Fri and Rs.3 on Sat-Sun from its earlier price of Rs.4 & Rs.5 respectively. Although it has been able to eat up some circulation from Bartaman in Kolkata but it lacks a strong presence in the districts. It is also not available in North Bengal. After its launch the established dailies like Bartaman & Sangbad Pratidin have also upped their ante by including more pages and sections.
==Pre-launch scenario==
The vernacular print media space in West Bengal comprises 4 major Bengali dailies: ''Anandabazar Patrika'', ''Aajkaal'', ''Bartaman'' and ''Sangbad Pratidin''. Out of these 4 dailies, ''Anandabazar Patrika'' is said to be the dominant leader in the Bengali print media space and ranks 6th among the top 10 vernacular dailies in India as per IRS 2012 (IRS stands for Indian Readership Survey) with a readership of about 59 lakhs.〔(The Hoot Story Page - media, press, subcontinent, media ethics, media watch, media research, media conflict, media gender, community radio, Unescos )〕
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